Veronica Lind
- Jul 7, 2014
- 2 min read

Leading marketing technology components and how you could use them effectively

by Veronica Lind posted on July 7, 2014

Leading marketing technology | Vermilion Pinstripes Australia Singapore UK

WEB is your virtual face. Make it functional to retain attention. If it is outdated, consider a redesign. Add call to action to boost conversion to leads. Make sure your site is accessible on mobile devices!

SOCIAL MEDIA marketing tools include social networks, blogs, product recommendations, user generated content, and microblogging. Consider paid advertising to increase following. Social media is a double edge sword, so manage negativity, if any, IMMEDIATELY!

Facebook, a popular social network, is easy to set up, fast, low cost, interactive and allow you to target a particular group and/or location.

Blogging builds trust. Studies show that those who blog regularly are likely to generate twice as much leads via their business web sites.

Build your EMAIL list from your web and blog. Provide an offer in exchange for permission to send them regular updates and promotions.

VIDEOS may help retain attention Studies show that customers are much more likely to buy if they see a video on your product or service landing pages. Commenting on videos relevant to your niche is another way to engage with users and increase your brand visibility. Consider using videos to educate your target audience to solve their problems.

SEARCH ENGINE OPTIMISATION (SEO). Build rich keyword content. Work on your website continuously. Monitor statistics and refine your website accordingly. So people can find you! You might want to advertise your website on Google Adwords to increase your chances of being found.

CUSTOMER ANALYTICS. Collect and analyze customer behavior, purchasing information, and data across all channels of commerce. This data can be used for a predictive modeling forecast, which will help the business create segmented loyalty offers based on customer behavior and prior spending limits.